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Icon design for gaming

I’ve had the opportunity recently to look back at all of the icons and sets I’ve developed for a poker game software company. They are used primarily within the game UI environment but we quickly realized they were useful much beyond this.

Icon design challenges a designer in three main ways–

  • You need to come up with the essence of a particular idea, much like the process of creating a brand
  • The icon needs to reflect the surrounding user experience and any interactive qualities it might have, and
  • You are often working in impossibly small dimensions and restricted colour spaces.

It’s these main challenges that really appeal to me as a designer. It’s been quoted that design is a process of overlapping constraints until the final design reveals itself and the design of icons is a pretty pure example of this.

Tuesday, March 8th, 2011 Uncategorized No Comments

New personal site

Hi all

I’ve decided to launch a personal site + blog to run concurrently with offbeat studios. It will be more dedicated to general design observations rather than interaction design specifically.

http://peterchlebak.com

And a Short and sweet portfolio

http://cargocollective.com/peterchlebak

Tuesday, December 14th, 2010 Uncategorized No Comments

Photography services

Place settingWe believe great photography is a necessary component of any great marketing campaign. There’s no better method of putting a face to your event than documenting real live social interaction with captivating images. We apply our studio’s functional approach to design to our photography practice, which means capturing focused, journalistic pictures of real people and live events. Check out our live events portfolio for selected work.

Monday, May 4th, 2009 Uncategorized No Comments

Real Estate Website + CMS

Ubertor offers a good package for realtors and designers alike when it comes to developing a customizable website. I’ve had the chance to work on a few here and there, including refreshing one recently for Carl Rankin of Sotheby’s International Realty Canada. It was mentioned on Ubertor’s own blog, check it out here: Beautiful Realtor Website Design

Friday, April 3rd, 2009 Uncategorized No Comments

Sketchbook entry :: Leigh type process

This is some type process for a face called Leigh. The original intent was for a Jewish Holocaust center poster. I was attempting to communicate a calligraphic type rendering, referencing a carefully done hand-drawn aspect, with subtle reference to Hebrew letterforms. Latin type serifs were added to create a bristly tenacity. My process involves a fair bit of hand sketching, following up with individual letter refinement, then testing out groups of letters using random words.  The serif face became the starting point for a sans-serif version.

Friday, March 13th, 2009 Uncategorized No Comments

A case for kerning

What exactly did the Canadian border guards find strange about the cocaine-filled tombstone for Albert Thomas, deceased Scottish pensioner, attempting to pass through customs? Something they just couldn’t put their finger on, just a ‘funny feeling’ that this gravestone marker wasn’t legit. Was it the curious use of palm trees in the motif? Or was it the choice of Arial bold, the most pedestrian, default font available, designed for on screen use, therefore highly inappropriate for an epitaph? Or was it the completely random letterspacing underneath the name? Just look how jammed the “NDF” of grandfather looks. This whole passage of text looks to be generated by a shopping mall trophy kiosk. If you’re going to smuggle something inside a fake object with type on it, get it done properly. While the average joe can’t tell you why something is wrong with a piece of typography, he’ll definitely have a funny feeling that something is very, very wrong. And you’ll get caught, like our smuggler, or this guy, or even this guy. RIP, Albert.

tombstone

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Wednesday, March 11th, 2009 Uncategorized No Comments

New site

For those of you who’ve been here before, you probably noticed it’s a complete redesign. If it’s your first time here, we’ve made our site more accessible and added a lot more relevant content, including a blog section which helps illustrate different facets of our approach. Enjoy.

Wednesday, February 4th, 2009 Uncategorized No Comments

Finishing websites – How to complete that last 10%

This trend has become all to common. A small company hires a freelancer to create their website, only to stall at 90% complete because the designer is unwilling to do some small changes that would complete the project. This may happen 3 or 4 times consecutively as the client works with different designers, leaving jaded clients and disgruntled web designers in its wake.

The issue may be that designers prefer to work on graphical elements and consider these small text changes negligible. Even if some design guidelines have been developed by a previous iteration of a website, they prefer to start from scratch as a proof of their own design process. This only delays the completion of the site even further. Additionally, the last 10% of a website is often minor changes such as pixel-adjustments and copy changes.

Designers often consider copy editing outside of their scope of work and therefore don’t give it due attention. They feel their pride may be hurt that they are stooping below their expertise level. What I believe is happening here is that they may forget the form- part of the form-function equation. If the website is not done, it’s not functioning, for the client and their market.

This also brings some thoughts on how to improve the process.
Firstly, manage expectations. As a designer (and project manager) you need to be diligent about getting the client to be clear about what they want. Have them sign off on a fairly detailed scope definition early in the process. A lot of things are possible on the web now design-wise, and smart clients know that nearly any crazy idea can be brought to life. It’s important that they know how many hours it can take to develop the fancier elements.

Secondly, work with a Content Management System. These have been around for a while, but until recently they have been too feature rich to be accessible to the typical graphic/web designer. Check out off the shelf solutions such as Smallbox, or as another option, repurpose a blog engine such as WordPress which has a nice back end and lots of plugins available. Benefits are basically two fold – Not only are the administrative and editing duties transferred to the client, the web designer can concentrate on what they do best. Most CMSs allow fairly fine tuned control of content posting, so if as a designer, you cringe at bold-italics, you can omit this functionality from client-driven content. The key in choosing a CMS is scaling it correctly to the job. You wouldn’t use Joomla for a mom and pop bakery site, and you wouldn’t necessarily use WordPress to run an online store. If the CMS is scaled correctly, the client is happy, and the designer is happy.

A website is an ever-changing entity and it can be argued that a website is never done. This lies in the fact that a website is a shell until quality content has been added. If budget allows, work with a writer, or encourage your client to do so. If you are getting quality text content, and it’s organized well, Google, and your readers, will love you.

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Thursday, December 11th, 2008 Uncategorized 2 Comments