Branding
A strong brand represented in print and digital can establish market positioning, establish trust with customers, and even motivate your own staff. Whether you are selling a product or service, or not selling at all, Offbeat can assist with your branding process. Following are some brands that we’ve helped develop over the years.
Starbott Communications is a Vancouver-based company specializing in technical writing for the professional industry. Offbeat worked directly with the principles to come up with a brand that balanced playfulness with business.
EVA BC needed a new brand identity to cement their much improved, newly established organization name. With a highly collaborative effort, involving communications staff and directors, Offbeat guided the logo development process and designed the resulting mark. To impart a humanistic element, a subtle face profile was worked into the graphic.
The brand needed to combine elements of trust, fun and choice for the end consumer. Here are a few of the concepts late in the process.
This east coast start up airline was looking for a fresh, modern identity that would compete with the likes of JetBlue and Jazz. With an assertive double-swoosh and crisp typography, our approach was to showcase Anthem as a progressive, yet accessible airline. The double swoosh also serves as echoes of the double a's in the logo and suggests such things as flight, audio waves, and flags, which are intended to strengthen the brand name.
Selkirk Cedar splits cedar logs. The SC letters, though minimally represented, reproduce this key function instantly. The logo is designed to easily apply to many surfaces, such as pallet wraps or tree trunks.
As a more medical/theraputically oriented clinic, metta massage required an identity which appealed to medical professionals and fitness trendsetters alike.
A Digital Press Kit (DPK) is a package a music promoter uses to sell their unsigned musical artists to record companies. A hat image, borrowed from the head-wear associated with press people, helps convey a sense of professionalism, polishedness, and just the right amount of uniqueness. Combined with a vinyl record, it has the power to convey a number of different positive messages.
Pacific gateway is an umbrella company with multiple distribution endeavours. In designing the logo we anticipated the applications in which it would appear, including mailing labels, collateral, and electronic goods. The end result is an adaptable, friendly form with many interpretations. A Brand Guideline booklet was established for proper logo usage.
Prima Pane is a line of artisan-style bread requiring a distinguished presence. Colours chosen are intended to reflect an Italian piazza. The inherent detail of the Renaissance-sourced border hints at a full-bodied, complex bread, while the blue is intended to accentuate the warm colour of the product. A nod to Martha Stuart emphasizes the target audience.