branding logo design graphic web identity
Logo design and branding thoughts
A logo is a chance to encapsulate your core ideals and communicate them with the public. As the keystone of brand identity, it helps strengthen and differentiate your organization in the outside world. The power of a brand internally is significant as well. If developed with the right mindset, a brand can help galvanize and motivate the members of an organization, make ideals more concrete, and instill pride and professionalism.
Designers often see logos as a way of promoting their own style or to capture the essence of the times. I prefer to steer away from these approaches and look at the existing qualities of the organization and its place in the world. As such, I foster a cooperative effort in developing the logo, from concept to completion. This may include collective brainstorming sessions to explore where the brand can be taken.
Once the design process is complete, it’s important to provide a set of logos designed for various mediums and applications, such as collateral and external communications in print and digital formats. Additionally a brand standards booklet should be provided to encourage the consistency, aesthetic quality, and longevity of the brand.